September 2nd, 2010
Following on from programs with the likes of Starbucks, The CW, Sharpie and Dentyne, we’re pleased to announce one of our biggest brand plays to date – a love triangle of McDonald’s, Visa and Brightkite.
Visa is the easier way to pay for your McDonald’s, and to make this point McDonald’s and Visa got together to launch the ‘Easy’ badge. The first 500 people to earn the badge receive a $5 Visa gift card, courtesy of Visa and Brightkite – so hurry down to your nearest McDonald’s and remember to check-in.
To highlight the campaign, we are also running a location and activity targeted ad campaign, that launches an on-screen spinner that highlights the McDonald’s dollar menu. The Brightkite campaign is integrated with other media including online and out of home.
Please support McDonald’s, Visa and the rest of our sponsor brands who help keep Brightkite a free service. We hope you enjoy your McDonald’s, your badge and your Visa giftcard.
*The $5 Visa giftcard is limited to the first 500 qualified users.
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Posted by lanky at 3:20 PM in Uncategorized
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+1
Go Cross-Platform
- 320 weeks ago
Nice if you have an iPhone...what about the other 95%?
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1 reply · active 105237 weeks ago
0
raqstar
- 320 weeks ago
Hi. You only need an iphone to see the rich media. .you can still get the badge (and $5) with any phone.
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Mary
- 320 weeks ago
GROSS.
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@bauserdotcom
- 319 weeks ago
I earned that badge before this blog post. Do I get a gift card?
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3 replies · active 311 weeks ago
+1
@thekennection
- 311 weeks ago
I got an email today from BK congratulating me for winning the $5 McDonald's card. I'm just wondering why they barely got around to rolling out those emails today... Either way, I'm stoked!
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+2
malia
19p
- 311 weeks ago
I got one, too, but I wasn't sure if it was legit or not, which is why I came on here to find out. Didn't want to just add my name and address to a window popup when the url was different...
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@bauserdotcom
- 306 weeks ago
Apparently, I did, because I got the same e-mail the other winners did. However, Brightkite decided to just send me a $5 bill... which arrived on December 13. I posted a copy of the congraulations letter on Flickr, if anybody's curious: /save/_embed/http://flic.kr/p/91L942
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